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Business Marketing:Selected Resources |
This handout is compiled by Monica White. It is designed to help you begin your research at the LAC Library and on the World Wide Web. If you need further assistance, please consult a librarian at the Reference Desk during library hours. |
| Contents: | ||||
| Find Reference Books | Find Books to Check Out | Find Articles | Find Web Sites | Cite Your Sources | ||||
| FIND REFERENCE BOOKS> |
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The following reference works are located on the Business Index Table in the Reference Room:
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| Hoover’s Handbook of American Business. 2 vols. Profiles 750 major U.S. companies |
Ref HG 4057.A28617 2000 | |
| Hoover’s Master List of Major U.S. Companies Contains a company overview, key officers, financial data, and other information on 5,500 leading public and private companies |
Ref HG 4057 .A29 2000 |
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| Mergent Company Archives Contains the final statistical record of companies that have merged, were acquired, went bankrupt, or otherwise disappeared |
Ref HG 4028 .M4M43 2001 | |
| Mergent Company News Reports Monthly Provides updates to Mergent Industrial News Reports |
Ref HG 4961 .M785 | |
| Mergent Industry Review. 2 vols. Provides comprehensive statistical data on key financial information and operating data on approximately 6,000 companies in 137 industry groups |
Ref HG 4961 .M68 | |
| Moody’s Industrial Manual. 2 vols. Covers companies listed on the New York and American Stock Exchanges |
Ref HG 4961 .M67 2000 | |
| U.S. Industrial Profiles: The Leading 100 Covers the current status and predicted future for 100 significant U.S. industries |
Ref HD 2771 .U8 1995 | |
| The following reference works are located on the general reference shelves in the Reference Room: |
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| Business Plans Handbook. 7 vols. | Ref HD 62.7 B865 |
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| Encyclopedia of American Industries. 2 vols. | Ref HC 102 .E53 1994 |
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| Encyclopedia of Business. 2 vols. | Ref HF 1001 .E466 1995 |
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| International Directory of Company Histories. 41 vols. | Ref HD 2721 .I5 |
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| North American Industry Classification System Lists the Standard Industrial Classification (SIC) codes |
Ref HF 1042 .N6 1997 | |
| U.S. Industry and Trade Outlook | Ref HC 101 .U543 2000 | |
| FIND BOOKS TO CHECK OUT |
| The Library’s online catalog, called Voyager , indexes books, pamphlets, and other material by subject, author, title, keyword, and call number. To search Voyager , type in your search term, then select the type of search from the pull-down menu. |
| advertising | [Subject Search] | |
| marketing | [Subject Search] | |
| General Electric | [Subject Search] | |
| Drucker, Peter | [Author Search] | |
| Market Planning Guide | [Title Search] | |
| “business plans” | [Keyword Search] |
| Since LBCC Library has a partnership agreement with CSULB, you may check out books from the University Library. To identify books, search CSULB's online catalog, called Coast, which is accessible over the Web at http://coast.library.csulb.edu. |
| FIND ARTICLES |
| The Library subscribes to a number of online databases, which are accessible over the World Wide Web, from remote computers or those located in the Library. The databases that are perhaps the most useful for your assignment are ProQuest and Newsbank. To access the Library’s online databases, first point your browser to the Library’s homepage at http://lib.lbcc.edu. Click on the button labeled “Articles & Databases.” You will see a list of databases available for searching. Click on the database you want to search. If you are accessing the databases remotely from your home or office, you will be prompted for a user name and password. You may obtain a list of the current user names and passwords from a librarian at the Reference Desk. |
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ProQuest |
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| ProQuest covers literature published in newspapers, trade journals, and business periodicals, among other sources. The basic search allows you to search for keywords and combine keywords with the following connecting words (known as Boolean operators): AND, OR, NOT. |
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Sample basic searches |
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| pet food | |||||||||
| pet food AND marketing | |||||||||
The guided search allows you to use fields to focus your search on a specific piece of information. Sample fields are subject, author, and publication name. |
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| Sample advanced searches |
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| The advanced search allows you to search by additional fields, such as Standard Industrial Classification Code (SIC) and ticker symbol (TS). |
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| fast food | [Subject] | ||||||||
| McDonald's or Burger King | [Company/organization] | ||||||||
| Wall Street Journal | [Publication name] | ||||||||
| SIC(7377) | |||||||||
| TS(MSFT) |
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| Newsbank |
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| This database provides the full text of articles from U.S. and Canadian newspapers, news sources, and domestic and international news wires. |
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| Sample keyword search |
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| soft drinks |
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| Sample customized search |
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| Coca Cola | [in headline] |
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| China |
[in location] |
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FIND WEB SITES Several useful Internet sites, containing information about companies and industries, are accessible from the Library’s home page at http://lib.lbcc.edu. Click on “Websites,” then click on “Business/Economics.” Another useful site not listed on the Library home page is Advertising Age’s Dataplace, which provides access to data on the 100 leading national advertisers. Access this site at http://www.adage.com/datacenter.cms Librarians' Index to the Internet (LII) is an annotated subject directory of Internet Resources. To identify relevant resources, access this site at URL http://www.lii.org, then click on “Business,” and “Marketing,” for relevant sites. Most companies will have a Web site, containing product and financial information and perhaps an annual report. You can usually find the Web site by pointing your browser to the company’s name followed by “.com,” as shown below: http://www.gillette.com http://www.fritolay.com Google is a powerful search engine, used to search 2 billion Web pages. To access Google, go to http://www.google.com. To enter a query, type in descriptive words and press “enter,” or click on the Google search button. Since Google is designed to retrieve pages that include all of your research terms, there is no need to include “and” between them. Following is a sample Google search: |
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| Ford Motor Company | |||||||||
| When selecting additional Web sites for research, consult Thinking Critically about Discipline-based WWW Resources. This page, authored by UCLA Librarian Esther Grassian, presents an excellent set of criteria for evaluating the authority and reliability of Web sites. |
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| CITE YOUR SOURCES |
| Remember to list the sources used in your research in a bibliography or works-cited page following a documentation style, such as MLA (Modern Language Association) or APA (American Psychological Association). The most up-to-date guides for citing Web pages and other electronic sources in footnotes and bibliographies are on the Web, and they are accessible from the Library's homepage at http://lib.lbcc.edu. Click on “Websites,” then click on “Citation Guides.” |
| Contents: | ||||
| Find Reference Books | Find Books to Check Out | Find Articles | Find Web Sites | Cite Your Sources | ||||
E-mail questions and comments to mwhite@lbcc.edu
Monica White, Liberal Arts Campus Library
http://lib.lbcc.edu/monicawhite/orientations/bizmktg.html
Last updated: March 25, 2007
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